HELLO, I'M
Zoë.
Clinical Assistant Professor of Marketing,
Kelley School of Business, Indiana University
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In the classroom: continually improving learning outcomes for students, making theory tangible, and emphasizing the importance of adaptability, curiosity, and compassion for a successful career in marketing.
In research: passionate about understanding why and how brands become part of our identity. I research how consumers rely on their own identities to engage with brands or interpret brand efforts, and how brands attempt to connect with consumer identities via music.
STOP ME IF YOU'VE HEARD THIS ONE BEFORE:
Consumer Responses to Familiar Music in Marketing Contexts
I, ME, MINE:
Consumer Sharing Behaviors When "Their" Music is Used by Brands
The Mediating Effect of Social Identification on Civic Duty and WOM Among Community Orchestra Subscribers
Publications.
Godfrey, Z., & Korschun, D. (2024). Stop me if you’ve heard this one before: Identity-based consumer responses to music in marketing contexts. AMS Review, 1-16.
Korschun, D. and Z. Godfrey (2020). Corporate Political Activism and Employee Responses. In D. Haski-Leventhal, L. Roza, & S. Brammer, (Eds.). Employee Engagement in Corporate Social Responsibility. SAGE.
Godfrey, Z. (2019). “Praise the Lord and Pass the Ammunition”: Propaganda music as a governmental marketing tool during the WWII era. In L. Abrams & K. Knoblauch (Eds.), Historians Without Borders. Routledge.
Awards & Grants.
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2022 - Recipient of the Teck-Kah Lim Graduate Student Domestic Travel Subsidy Award
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2022 - Society for Marketing Advances (SMA) Doctoral Consortium Fellow
2022 - Winner of the Dr. Tom Hindelang Outstanding PhD Student Instructor Award, LeBow College of Business, Drexel University-
College-level award: Annual award granted to two PhD students from the LeBow College of Business
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2022 - Winner of the Marketing Department Outstanding PhD Student Instructor Award, LeBow College of Business, Drexel University
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Department-level award: Annual award granted to one PhD student from the Marketing Department at the LeBow College of Business
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2022 - Recipient of Travel Grant for TCR-AMA Impact Festival
Education.
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PhD Candidate in Marketing: Consumer Behavior
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LeBow College of Business, Drexel University
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Master of Business Administration
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Drucker School of Management, Claremont Graduate University
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Bachelor of Science in Marketing
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La Sierra University
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Honors Program, Summa Cum Laudeā
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Bachelor of Arts in Music
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La Sierra University
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Honors Program, Summa Cum Laude
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